From Demonetization to COVID-19: The Three Events that Transformed India’s Digital Landscape

Ajay Monga
3 min readMar 6, 2023

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India is winning the race for the digital economy💰. India is witnessing a digital revolution that has transformed the way people live, work, and interact.

I’m analyzing Indian growth and how a technology-lacking country before 2010 led the world in just less than 10 year🚀.

India’s digital growth is the result of a series of three major events that have occurred over the past few years, each driven by a different force.

Three Events DJC

🚫💸 The first event that led to India’s digital growth was demonetization, an initiative launched by the Indian government in 2016. ( by Indian Gov. )

The move aimed to curb corruption and black money by removing high-denomination notes from circulation. The introduction of the Unified Payment Interface (UPI) initiative marked a significant step towards digitalization.

How this event push India to a digital India- This move boosted digital payments, and mobile payments, and increased trust in digital financial services, leading to an increase in the number of digital transactions.💸💳

Consumer behavior totally changed towards payments, now people are more habitual in digital payments than transacting in cash.

📉📱 The second event that pushed India towards digital growth was the entry of Jio or(low-cost data war), into the Indian telecom industry. ( by a private player )

Jio revolutionized the industry by offering low-cost data and voice plans. This led to a data war and a significant drop in internet prices, making it accessible to more Indians. With this, India became the second-largest mobile data consumer globally.

How this event push India to a digital India- The growth of the internet led to a surge in online activities such as e-learning, online skill development, easy access to resources, growth of social media, content creators, and more.🚀📱

🦠The third and most recent event that led to India’s digital growth was the COVID-19 pandemic. (by nature)

How this event push India to a digital India- While the pandemic forced people to adopt digital solutions, it also provided an opportunity for India’s digital economy to flourish. The pandemic accelerated the growth of the e-commerce sector, and online grocery and everything from shopping to food delivery to entertainment went online. The pandemic also led to a boost in e-learnings, work-from-home, and the metaverse.📈💻📱

💡These events have transformed India’s digital landscape, making it more self-reliant and empowering it to create innovative solutions for its problems.

💼The digital revolution has also opened up new opportunities for entrepreneurs, startups, and investors. With the growth of the internet, India has witnessed a surge in digital businesses, ranging from fintech to edtech, and e-commerce to gaming. These businesses have not only created new jobs but have also contributed significantly to the country’s economic growth.

👉In conclusion, India’s digital transformation is a result of the collective efforts of the Indian government, private players, and the people themselves. The three events that pushed India towards digital growth — demonetization, the entry of Jio, and the COVID-19 pandemic — have brought significant changes and paved the way for digital inclusion and innovation in India. The future of India’s digital growth looks promising, and it will continue to shape the country’s economic, social, and cultural landscape in the years to come.

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Ajay Monga
Ajay Monga

Written by Ajay Monga

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